A library branch to serve African American residents of Winston-Salem opened on February 15, 1927. For four years the library was located in the Chestnut Street Branch of the YWCA. The library was named for famous African American poet, George Moses Horton. In 1953, Dr. H.D. Malloy, Sr., Dr. H. Rembert Malloy and Dr. J.C. Jordan donated land for a new library facility n East Seventh Street. On November 14, 1954, the library was renamed the East Winston Branch Library. In 1998 the branch was designated as a Heritage Center and on January 12, 2004 the name was changed to the Malloy-Jordan/East Winston Heritage Center.
Poet Laureate, Langston Hughes did a reading on February 6, 1949 for the Negro History Week Book Fair at the George Moses Horton Branch Library.
This 1950s picture shows the Bookmobile from the George Moses Horton Branch Library (now the Malloy-Jordan/East Winston Heritage Center) out in the community.